Celestial Cycles
Challenge:
After years in business, Celestial gained a cult following in their local cycling community. With location expansion and new emphasis on team events, a more comprehensive brand was needed.
Opportunity:
Focusing on their team mentality, we quickly rallied around the idea of their crew as a flock. The bird icon chasing the celestial star anchors this idea as the core mark of the brand. A utilitarian type system flows throughout the brand, paired with an expressive pattern and color system that brings life to the simple white and navy core scheme.
