The Infatution
Challenge:
The Infatuation is the best answer to "where should we eat?." The website’s situation-specific restaurant reviews and guides have made it the trustiest recommendation platform on the internet. It was time for their brand to meet the quality of their content.
Opportunity:
Drawing inspiration from their beloved icon, We created a custom volume platform that guides the brand's use of messaging, color, type, and application. The system allows for their brand to dynamically align with the wide array of restaurant industry contexts.
Designed in collaboration with Center Design of NYC.