Red Rooster
Challenge:
Oklahoma's oldest bar had lost the lore it once had. Under new ownership the historic haunt was reenvisioned as a neighborhood cocktail and date spot, but needed a new visual story to tell.
Opportunity:
Anchored by an iconic rooster, the brand draws inspiration from the quirky legacy and found ephemera of the bar's history. A rich and textured brand flows through every detail of the Red Rooster experience, tying every touchpoint together.
