Philbrook Art & Gardens

Challenge:

With a new executive director at the helm, Philbrook sought a new identity to usher in their new era with a heavy emphasis on their incredible 26 acres of garden. The previous brand felt cold and at odds with the colorful, and often cheeky museum brand. Aligning the new identity with the existing brand voice was central to their success.

Opportunity:

The rebrand started with their brand descriptor, moving from "Museum of Art" to "Art & Gardens." From there, a comprehensive new identity was created covering brand voice, messaging, visual identity. Honoring Philbrook's eclectic experience, the brand is built around their new tagline: Kaleidopscopic Collection. 

MTV VMA's

Designed in collaboration with Nominee Design.