OKC Will Rogers
International Airport
Challenge:
Over the past 2 decades, the "OKC" moniker has gained brand recognition due to rapid growth and the success of the OKC Thunder. While city's airline code already carried the OKC name, the airport's WRWA (Will Rogers World Airport) was relatively unknown outside the state.
Opportunity:
The cornerstone of the rebrand was the aligning the city's moniker, airline code, and airport name. Once the new name was set, the goal became honoring Will Rogers' legacy while building a flexible, timeless brand system. The comprehensive system covered visual identity and messaging, signage inside and out, full airport fleet, and the installation of a Will Rogers flight exhibit.
Designed in collaboration with Nominee Design.