As in most of life, if the humans behind a mission, problem, or conversation are ignored, there will be little-to-no authenticity in the end. This is especially true in branding. If we miss the humans behind the brands, we will fail to communicate the relevant truth in a visual form.

I’ve been focused on creating visual identities for the past decade, and truly approach the task with a “for love of the game” attitude. I believe in a context-based strategy, where each project is approached not with style or trend, but a unique answer to the unique set of circumstances. 

Working with either global corporations or the coffee shop a few blocks from where I sit typing this, I see the projects similar—People who need their best ideas communicated. I take pride in the task of forming relationships with those I work with in order to create intelligent, beautiful, and enduring work.

I’m also a part owner and brand manager of MiddleState Coffee in Denver, CO.

Previous Brand Experience

MTV VMAs
NBA  
Lone Star Beer
Southwest Airlines
ESPN
Williams-Sonoma
Hillary for America
Target
Nest
Purina

American Express
Wired Magazine
Oklahoma Christian University
Commonplace Books
Run For Something
Celestial Cycles
Pabst Brewing Co.
Water4
AIGA
DSVC