Switch
Rebrand
Rebrand
As Switch transitioned into a new era of their studio, focused more on strategy and its role in branding, they felt their personal brand should reflect this. The outcome was a simple typographic update of their previous mark, the addition of an stand-alone icon, and a custom flexible grid/pattern system representing their strategic process.
Role: Design Director
Design Collaborator: Justin Childress
Agency: Switch
Agency: Switch