![](https://freight.cargo.site/t/original/i/e6b78b43dce529ba2ba81dfbdf17d82bdc4d8b368fd839d45a4d36e41d96166d/Sw_1.png)
Switch
Rebrand
Rebrand
As Switch transitioned into a new era of their studio, focused more on strategy and its role in branding, they felt their personal brand should reflect this. The outcome was a simple typographic update of their previous mark, the addition of an stand-alone icon, and a custom flexible grid/pattern system representing their strategic process.
![](https://freight.cargo.site/t/original/i/b545bd2f6bb52bbe49f3e988dea2000c8dcff4b87ce5e14ebc32ec7c4fd5274a/Sw_3.png)
![](https://freight.cargo.site/t/original/i/ed72a4fec8909549d181829e44941143642f611f834dc694bc7940c950bd5478/Sw_2.png)
![](https://freight.cargo.site/t/original/i/f5d2b78f3985d514b9e398a906c11ad853abe7498b8971d82ead2c2423495847/Sw_4.png)
![](https://freight.cargo.site/t/original/i/df5a1b5936a6c35edaa7d0ef36c261f44969d07edbbe0d2533683f372bc71d58/Sw_9.png)
![](https://freight.cargo.site/t/original/i/869b1d9864d6a006ca72c5516c88f4cd1b3958e423fefcf19d4e88db0111b5d5/Sw_10.png)
![](https://freight.cargo.site/t/original/i/038798e4b545e96c4681370d3b1e7d889c805fd7a54cc269d7a73e60c36ac148/Sw_7.png)
Role: Design Director
Design Collaborator: Justin Childress
Agency: Switch
Agency: Switch