Switch
Rebrand
As Switch transitioned into a new era of their studio, focused more on strategy and its role in branding, they felt their personal brand should reflect this. The outcome was a simple typographic update of their previous mark, the addition of an stand-alone icon, and a custom flexible grid/pattern system that represented their strategic process.






 
Role: Design Director
Design Partners:  Kimi Dallman & Glen Collins
Creative Director: Justin Childress
Agency: Switch

© 2017 Scott Allen Hill