MTV VMA's

Challenge:

For over 30 years, MTV created a new brand for each year's show. In 2017, they wanted to capture the brand recognition of the longstanding awards show by creating a consistent annual identity. 

Opportunity:

Using the DNA of the MTV logo itself, I created a timeless mark that only MTV could own. While the theme and tertiary visuals change year to year, the iconic mark has anchored the brand for close to a decade. 

MTV VMA's

Designed in collaboration with Champions Design in NYC.