![](https://freight.cargo.site/t/original/i/f2b1d30845fedd629ddca47d49b1f8219972ad2f1c2b3608305e2bc15689e6a8/AD_02.jpg)
Anchor Down
Identity System Design
Identity System Design
Named for its space in the "OK-Sea" development, A/D is in a relatively small shipping container unit, so it was important to do a lot with a little. This was executed through a very simple toolkit of core elements based on a mark, typographic system, color scheme, and simple iconography. Utilizing dramatic scale, unexpected layouts, and a solid dose of tongue-in-cheek humor, A/D is able to provide an exciting environment in just a few hundred square feet.
![](https://freight.cargo.site/t/original/i/dc441d2cb46e444c99267863ce0e3393f44efd52b3e49111abcfde53e62580c9/AD_03.jpg)
![](https://freight.cargo.site/t/original/i/3dd89fc91bbe6dad714b2443cac5af3fec5135e7ca409021273512d3116044d2/AD_06.jpg)
![](https://freight.cargo.site/t/original/i/efe2bdc887f61c7b4669678fa3de232392e336943f3843183f66042bd275b11d/AD_04.jpg)
![](https://freight.cargo.site/t/original/i/0fa1026d31cc1bb5fa19acb143cfbb8a188b469c9ff46d122a7a254f74244b19/AD_01.jpg)
![](https://freight.cargo.site/t/original/i/4002ffa8ce82e90f9d50bae01796af084c345c4e1e9ec7c4513bc1b0348f6e77/AD_09.jpg)
![](https://freight.cargo.site/t/original/i/c9b2ba6a2cb6ae244eb01a72fdc5038379d4fa0a81bbe3972b5768ff0e26d7c8/AD_08.jpg)
![](https://freight.cargo.site/t/original/i/6ea6bdfc80de2806495047cb2af9d86290f0411000a192f823906cd2ac5b4a8b/AD_05.jpg)
![](https://freight.cargo.site/t/original/i/62487525fb8a5f5898c1d9b63c16dbe07f2427d631a80de5db126e415fe0e0da/AD_07.jpg)
![](https://freight.cargo.site/t/original/i/3c2b92589d147fc75aeb9bf0052045dc293a8907bb259a03fbb72808bd709f2b/AD_12.jpg)
![](https://freight.cargo.site/t/original/i/cdf784db4959bbd9b95edee1bebe5604caa50f356d2f588afe156866a8e17e8b/AD_14.jpg)
![](https://freight.cargo.site/t/original/i/959543249c78a0c751a19667215b4618ca313f902e31ac7bef59c8e8c6699e35/AD_17.jpg)
![](https://freight.cargo.site/t/original/i/ace65751c47441683e6409d8a1b0475e8c75a4fb7e566a41d9c4dd3393d567a5/AD_19.jpg)
![](https://freight.cargo.site/t/original/i/e5d2887020cb0ebeed4cb383b854c0337f656f039293e948d9fedcc4de2c46d7/AD_16.jpg)
![](https://freight.cargo.site/t/original/i/1c4e343c15d9a8d082a958a5203875c85fac05b71fe5b88a660a8421de9a6f85/AD_11.jpg)
![](https://freight.cargo.site/t/original/i/1715c303ec158d948191ecaa60b16a3605a498b162405a02231e7133a19ede73/AD_10.jpg)
![](https://freight.cargo.site/t/original/i/dcdd0304d447b4b83646f3f70f72a0702990c6a87f9a4dea16482e2bcc0259cd/AD_15.jpg)
![](https://freight.cargo.site/t/original/i/616228938efdf4b6d2f80b1de09f8052921ff35ebeddd9923c2acd36688278d1/AD_24.jpg)