Scott Allen Hill

Beautiful and strategic brands
for the humans behind them

Anchor Down
Identity System Design
Named for its space in the "OK-Sea" development, A/D is in a  relatively small shipping container unit, so it was important to do a lot with a little. This was executed through a very simple toolkit of core elements based on a mark, typographic system, color scheme, and simple iconography. Utilizing dramatic scale, unexpected layouts, and a solid dose of tongue-in-cheek humor, A/D is able to provide an exciting environment in just a few hundred square feet.

Role: Design Director
Client:  Hungry Town Concepts
Photography: Judson Copeland

© 2021 Scott Allen Hill