Beautiful and strategic brands
built for the humans behind them

Celestial Cycles
Comprehensive Rebrand

The first time I met Sheridan, the owner of CC, he told me it was important to communicate his belief that “no one should ever leave a bike shop bummed.” The rebrand was focused on his jovial, fun-loving spirit and desire to be a leader in the community. Sheridan wanted a mascot for the new Celestial brand and the kite seemed like the perfect bird to represent Sheridan's forward-thinking leadership and pursuits for his cycling flock.

Role: Design Director

Client Liaison:  John Otjen
Design Assistant: Taylor Hale
Agency: N/A