MTV Video Music Awards
Identity System Design
For the 2017 installment of the Video Music Awards, MTV wanted to create an iconic identity that could represent their most recognized entity for multiple years. The solution was a simple typographic expression centered around and inspired by the MTV logo itself.

Role: Design Director
Design Partner:  Bobby C. Martin Jr.
Brand Strategist: Sarah Hermalyn
Agency: Original Champions of Design

© 2017 Scott Allen Hill