![](https://freight.cargo.site/t/original/i/2f141aa7ca2938af9507689246484e5c529335fe5d3e569c3356464da197ee93/Switch_OC_34.jpg)
Oklahoma Christian University
Identity System Design
Identity System Design
In 2018, Oklahoma Christian University found themselves with a feeling that they weren't able to clearly articulate who they were and what their mission was.
I lead our brand design team, alongside the OC rebrand board, through a comprehensive internal research and discovery process, followed by a full brand strategy restructure. For the OC internal team, the year long process culminated with cohesive, all-encompassing brand design and messaging systems.
The final execution was a custom “Rally Guide” that was given to every staff/faculty member as a transparent review of the rebranding process.
I lead our brand design team, alongside the OC rebrand board, through a comprehensive internal research and discovery process, followed by a full brand strategy restructure. For the OC internal team, the year long process culminated with cohesive, all-encompassing brand design and messaging systems.
The final execution was a custom “Rally Guide” that was given to every staff/faculty member as a transparent review of the rebranding process.
![](https://freight.cargo.site/t/original/i/5d6a4f58ebe94b2566e7a52247077d483af57b3cdd9289006b5f403936488a57/Switch_OC_5c.jpg)
![](https://freight.cargo.site/t/original/i/73b92a1bfe8440fa630f5d26004f741af576d2f1b6079152857e82204ef58676/Switch_OC_9c.jpg)
![](https://freight.cargo.site/t/original/i/b08b6af88fc338a4ce88b7caf684cd885678f3add74cb84c8517dcc4bd956a19/Switch_OC_29.jpg)
![](https://freight.cargo.site/t/original/i/32588133acca2a128f3520de58b475cda3e91654ab3fa48e23525f4f425e2b5d/Switch_OC_32.jpg)
![](https://freight.cargo.site/t/original/i/fb7407a0897e517f5c590be560c6e8bf8da74021d0865059c80bd9b3c637d250/Switch_OC_11c.jpg)
![](https://freight.cargo.site/t/original/i/66465affda597e74d2a35cc31c379fb7d1af4bfc4703e6a6f5ee610757141deb/Switch_OC_12b.jpg)
![](https://freight.cargo.site/t/original/i/3d26ad5782704accd8d74065ce382c2f7741c8f8879f84336b35a95f91a07482/Switch_OC_10b.jpg)
![](https://freight.cargo.site/t/original/i/94104ad5213b1c2959f40d8f9f70af083d8a8f21d6dc9e8d5d09354bdbc8aab3/Switch_OC_19b.jpg)
![](https://freight.cargo.site/t/original/i/d16485901b7d52eb6c7e7bf2337ae2ed239f737f556cf2dd62688a1af38830e3/Switch_OC_21b.jpg)
![](https://freight.cargo.site/t/original/i/80fe770bba531f16b119c40ec8521da6bc717367f3a0edec65744c42eb9939b8/Switch_OC_20c.jpg)
![](https://freight.cargo.site/t/original/i/60063a274ed39e8322f73aef28b9eec46fc0f82bce9c3633aea0d8e397ce6ede/Switch_OC_22b.jpg)
![](https://freight.cargo.site/t/original/i/bcdec477a420f6945688bddc9c154dd7f7ac002976ab3f76856ae5904024303c/Switch_OC_17c.jpg)
![](https://freight.cargo.site/t/original/i/60063a274ed39e8322f73aef28b9eec46fc0f82bce9c3633aea0d8e397ce6ede/Switch_OC_22b.jpg)
![](https://freight.cargo.site/t/original/i/6e373cc1511d12c92cc6bb25f3717a83cefaf5cd1a6e8221241b81f4c3c13cfa/Switch_OC_24b.jpg)
![](https://freight.cargo.site/t/original/i/d0bda16da20e0c005f0983eaae83e7dd3dce9b8a81651ad5ebe00113262ad7cd/Switch_OC_25.jpg)
![](https://freight.cargo.site/t/original/i/92ae08e3041266a42a96ae9084884cee7f0b2b60e2376c08249385c4ff5d98bf/Switch_OC_23b.jpg)
![](https://freight.cargo.site/t/original/i/74c6783bf1da696d85defff378c9d2600902340d9906da33eae30f6346a4c666/Switch_OC_4.jpg)
![](https://freight.cargo.site/t/original/i/032a509243a0253513c0c0ceeff98794262e9d3236cd3c8197f67bae54601f3a/Switch_OC_6.jpg)
![](https://freight.cargo.site/t/original/i/81275d33568ca6016d2c097f3de51b499fedcb987b0af822f40c109e0f35eee6/Switch_OC_13b.jpg)
![](https://freight.cargo.site/t/original/i/4dd5aec7662304ba2a87cf499f5d92ee8bfb0bab625ec071490ccef04c193c3e/Switch_OC_14b.jpg)
![](https://freight.cargo.site/t/original/i/3850fa767c95eaf16c769390db0a8c92a6ae7674d5139139f21e45a0b2f8e474/Logo-Lockups.gif)
![](https://freight.cargo.site/t/original/i/81c1893133ca5408e9226d343608ceb7439f87b9433f00345f406a58d4b417eb/Switch_OC_16b.jpg)
![](https://freight.cargo.site/t/original/i/385b8aabf093bc03ea373958fdc0bfb55bf04ba8f0724d791b8126098b067c14/Switch_OC_15b.jpg)
![](https://freight.cargo.site/t/original/i/d8bbd03840d1eb48d10ff0f71c09c9e83b0b6ddc6534f1844144de370071d2bf/Switch_OC_30.jpg)
![](https://freight.cargo.site/t/original/i/aab0723de02fb8cc19be932626c2e1783dbf4e90ab160b51c499c69e06816289/Switch_OC_31.jpg)
![](https://freight.cargo.site/t/original/i/d15c286823d2083c7c7574b332b65b99f2e0171acae835adc3004332e991eea9/Switch_OC_27.jpg)
![](https://freight.cargo.site/t/original/i/4b90e18d10231bc7283f2657e77b73fc77bfd2dce572a58ac880adb65b1ded02/Switch_OC_3.jpg)
![](https://freight.cargo.site/t/original/i/194ab4de54db2c0e27992c274edbb6ed8a0861beb5d98096cb3f4716d116dd5c/Switch_OC_2.jpg)
Role: Design Director
Design Collaborators: Tessa Wright, Bryan Couchman
Photographer: Dwelling Table
Agency: Switch
Photographer: Dwelling Table
Agency: Switch