![](https://freight.cargo.site/t/original/i/10e22bfcce7e329ae2fac370cb8bcc36a99a2c305e8cdba933fa3dfe007e80d0/R7_Cover.jpg)
R7 Partners
Comprehensive Rebrand
Comprehensive Rebrand
R7, a Chicago-based venture capital firm, wanted a simple and memorable identity based around a singular mark. As a new firm with lofty goals and hyper focus on the people behind their investments, the brand balances on a consistent simplicity and a soft, welcoming color scheme.
![](https://freight.cargo.site/t/original/i/338f72351e69ae5b82ab67fa88d6147c46b82cd169d3429de4679bfc7b1ab08b/R7-01-2200x1467.jpg)
![](https://freight.cargo.site/t/original/i/4be367aab92a7996ee87ae9b48bee635482394b20a2cd022e0fdc382c03b9939/R7-08.jpg)
![](https://freight.cargo.site/t/original/i/cc8c1f2089e909e8ff96e58806c774a45a2bc4ecf1e995aec1c47d31e537830f/R7-11-2200x1375.jpg)
![](https://freight.cargo.site/t/original/i/75eb2df456014cee66299adf8a492e6a332d82298bb4dab7d4173c0a5eea3f21/R7-12-2200x1375.jpg)
![](https://freight.cargo.site/t/original/i/c74491d7f13995b6339f8712239452fae06bc41ddab8248a93f3243050ecd831/R7-04-2200x1100.jpg)
![](https://freight.cargo.site/t/original/i/475ef051e6c3ce53da55fa1ccdb1b7d679197f8c3468c7ff12c311882b0de3f8/R7-10.jpg)
![](https://freight.cargo.site/t/original/i/d48cc198ebcc58c8f5d616609bef44c8d4e76a1866018d4d954ee40337e3a197/R7-03-2200x1100.jpg)
![](https://freight.cargo.site/t/original/i/b1c665f4ed08f7af4fb309ae7ca9a7f7d91fef62ecbb6e5a0aa3ad69f42b00ba/R7-13.jpg)
![](https://freight.cargo.site/t/original/i/ba1984fe4b1d9f3f175fed7d7e6c9502edf4233102799ef9e948d0c216bbfbbb/R7-02.jpg)
![](https://freight.cargo.site/t/original/i/e6c42d1235ca34f4abc1213353c84bba19a56cd34e39432031276adfd85165ac/R7-14.jpg)
![](https://freight.cargo.site/t/original/i/53cc5ca396a0f9cd7cade984dc1373a77ffbadffdfc6fe4ecdb5b3aeb1e58e54/R7-07-2200x1100.jpg)
![](https://freight.cargo.site/t/original/i/516de1fbf88a3368724151bf87ca253515c0bd76770437abbcc4e5eed618c49d/R7-06-2200x1100.jpg)
![](https://freight.cargo.site/t/original/i/db6b4432f27185a01d69d43756bd54d0609b1da784e6afa3b496cf00172fd35e/R7_Book.jpg)